The new generation ski-map
In today's complex ski resorts where the number of descents are increasing and the skier's need of finding the right path to explore the whole system is growing quickly, instant access to the ski map becomes a prerequisite. With myway map holder the skier has immediate access to the map, which can be viewed without any unfolding movements or hassle to avoid wind or rain. Myway map holder gives the skier a durable and waterproof map that is covered in a shell when not in use. The shell does not need to be opened in order to reveal the map; the skier merely pulls the map holder to the part of the map he wishes to view at the moment. When he is done studying the map, the map automatically returns into the waterproof shell.
Ski maps, as well as maps in general, have looked the same for decades. Myway map holders offer a new and discreet way to get instant information. Launched in the ski area in 2006 it is now time to broaden the usage of myway map holders in other segments such as on golf courses and in large subway systems. More information coming soon. See pictures.
The winner of the ISPO - Brand New Award - in the category Accessories. It is the largest trade show for the ski industry. The ISPO winter fair is taking place in Munich between 27/1-30/1 2008.